Over 100 Years of Caring

Vincent R. Little, aka Vince, has over 60 years in the retail food business, Vincent R. Little, Jr., aka Rick, has over 30 years in the retail food business, and Vincent R. Little III has over 15 years in the retail food business. After graduating from the University of Wisconsin in 1975, Rick Little went to work at a small market in Milwaukee, Wisconsin. A year after working in the meat and produce departments the owners wanted to sell the business and move to sunny Florida. Mr. Little decided to purchase the store with a few thousand dollar loan from the bank and a desire to make the successful store even better.

Seven years later and owning four stores in Wisconsin, Mr. Little started the planning of a very upscale specialty food store in Brookfield, Wisconsin. V. Richards opened in 1984 and became a huge success featuring prime meats, jet fresh seafood, local produce, 100 % scratch bakery, and a 100 seat loft café.

After years of success in Wisconsin, Mr. Little yearned to move back to the South where he was raised as a child. When Mr. Little reached the age of 40 he decided to sell his whole company. He sold his larger stores to independent retailers and the V. Richards store to his two sisters who worked for him at the time.

Mr. Little spent a year checking out different cities in Southeastern United States and came upon Birmingham, Alabama and immediately fell in love with the climate and the people. Mr. Little opened a small version of the Wisconsin V. Richards in the Historic Forest Park neighborhood. "Forest Park and the Southside are now in our blood", says Mr. Little who recently made his son Rickey (V. Richard Little, III ) the store director. The young Mr. Little will continue to make V. Richards the destination for the highest quality level products available and superb advice on preparation and entertaining. It pleases Mr. Little that a third generation of his family will continue the great tradition of the independent grocer. Lynn Adams ( Rick's Wife), Rick, and Rickey will continue to make V. Richards Birmingham's most unique Specialty Food Store.